Tracking TypeForm with Google Tag Manager
Unlock powerful marketing insights with conversion data from your Typeform submissions. By embedding Typeform forms, you can enhance audience engagement and generate valuable leads. With Google Tag Manager (GTM) and some clever event listener code, tracking successful form submissions and changes between form steps is a breeze.
Here’s how to get started:
Begin by setting up a custom HTML tag in GTM, where you can easily insert the Typeform event listener code. Once the code is in place, it will trigger a dataLayer event whenever someone successfully submits a Typeform form using the event name [typeform_submitted].
2. Track Step Changes:
Whenever a user navigates between steps in the form—whether going forward or back—an event named [typeform_step_change] will be triggered. This allows you to capture interactions as users move through the form.
3. Set Up Custom Event Triggers:
To activate your marketing tags or pixels, you’ll need to create two custom event triggers in GTM:
- [typeform_submitted]: To track successful form submissions
- [typeform_step_change]: To monitor any changes in form steps.
4. Utilize Data Layer Variables:
To refine your tracking and capture additional information, consider adding dataLayer variables as event parameters. Here are two useful variables:
- [typeFormID]: This variable returns the unique Typeform form ID.
- [stepReference]: This returns the reference ID for the current step in the form.
5. Integrate with Analytics Platforms:
With triggers and parameters set up, you’re now ready to incorporate this data into your event tags for platforms like Google Analytics, Piwik Pro, Mixpanel, and more.
By following these steps, you’ll be equipped to track Typeform submissions effectively. This will allow for deeper insights into user interactions and enhance your marketing strategies.
Happy tracking!
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