27
May
AI Anomaly Detection for eCommerce Conversion Growth
Overview An eCommerce client needed a better way to understand what was happening across their website performance. Their existing reporting showed tracked events and conversion me
19
May
Clean UTM Parameters in GA4 with Google Tag Manager
UTM parameters are useful for campaign tracking, but they can make page reports messy. A single page like /pricing can show up as several different rows in GA4 or Looker Studio bec
12
May
How to track AI referral traffic in GA4 with Google Tag Manager
AI traffic is messy. Someone can ask ChatGPT, Perplexity, Gemini, Claude, Copilot, or another AI tool for a recommendation, click a link, and land on your site. Sometimes GA4 shows