Meta CAPI Implementation Worksheet

Master Your Meta CAPI Setup with Our Comprehensive Checklist**

Ensure your Facebook Conversion API (CAPI) implementation is flawless with our user-friendly checklist. Whether
you’re adopting a server-side or client-side approach, this Google Spreadsheet guide ensures accuracy and
efficiency.

Our checklist serves as an essential QA tool for:

• Confirming that server events are firing correctly to track user interactions effectively.
• Identifying missing event properties, ensuring all necessary data points are captured without gaps.
• Navigating the relationship between GA4’s data model and CAPI setup for seamless integration.
• Preventing event duplication, which can skew your analytics and conversion tracking.
• Verifying that customer data is complete, enabling precise event matching and accurate conversion attribution.

Take control of your Meta CAPI implementation today with our free resource, designed to streamline your setup and
enhance your tracking accuracy.