Google Analytics 4 (GA4) Audit Checklist

Struggling to verify if your Google Analytics 4 is configured correctly? You’re not alone. Most businesses have no idea if their GA4 implementation is actually working—leading to unreliable data and missed opportunities.

That’s why we created this comprehensive, free checklist designed to streamline your GA4 audit process and ensure everything is set up properly.

Whether you’re just launching GA4 or auditing an existing setup, this resource will help. It’s packed with 54 essential checkpoints covering everything from basic property configuration to advanced compliance requirements—so you never have to worry about missing critical settings.

What’s Included:

• 10 Key Categories – Account setup, event tracking, integrations, privacy compliance, and more
• Step-by-Step Guidance – Clear “How to Check” instructions for every item
• Progress Tracking – Built-in completion tracker to monitor your audit
• Professional Framework – The same checklist used by analytics consultants for enterprise clients
• Multiple Formats – Download as Excel (interactive) or PDF (print-friendly)

Best of all? It’s completely free and ready to use right now. Whether you’re a seasoned analyst or new to GA4, this checklist will help you verify your setup with confidence—and without the hassle.

Don’t let a misconfigured GA4 cost you months of valuable data. Download your free checklist today and take control of your analytics setup.