What we do

Data systems that work. Reporting that gets used.

MetrBox helps businesses build accurate measurement infrastructure, structured reporting, and automated workflows. We cover the full data stack — from tracking setup to executive dashboards — so your team has what it needs to make confident decisions.

Marketing Analytics

Know exactly where your growth is coming from

Bad data leads to bad decisions. We set up and optimize marketing analytics across your full stack — GA4, Google Ads, Meta, LinkedIn, and more — so your attribution is accurate and your reporting reflects reality.

  • GA4 implementation and configuration
  • Cross-channel attribution setup
  • Conversion tracking and goal configuration
  • Audience segmentation and event tracking
  • Integration with ad platforms and CRMs
  • Ongoing reporting and performance analysis

Business Intelligence & Reporting

Structured reporting your whole team can use

Most businesses have data in multiple places and no clear picture of overall performance. We consolidate your data sources into structured BI systems and reporting layers that give leadership and operations a consistent, reliable view.

  • Data warehouse setup (BigQuery, Looker, etc.)
  • Multi-source data integration and pipeline management
  • Executive and operational reporting design
  • KPI framework development
  • Scheduled report delivery and alerting
  • Dashboard QA and maintenance

Tag Management & Tracking Setup

Clean tracking is the foundation of reliable data

If your tags are firing incorrectly, your analytics data is wrong — and you may not know it. We audit, restructure, and implement your tracking via Google Tag Manager, ensuring your measurement is accurate, organized, and maintainable.

  • GTM audit and remediation
  • Tag architecture and naming conventions
  • Event tracking implementation (forms, clicks, scrolls, video, ecommerce)
  • DataLayer design and implementation
  • Third-party pixel setup (Meta CAPI, LinkedIn, TikTok, etc.)
  • QA and cross-platform validation

Data Visualization

Dashboards people actually open

A dashboard nobody reads is worthless. We design and build data visualizations in Looker Studio, Google Sheets, and BI tools that surface the right metrics for the right audience — clear, fast, and built to be used.

  • Looker Studio dashboard design and build
  • Custom report templates for marketing, operations, and finance
  • Data source connections and blending
  • Branded reporting for internal and client use
  • Interactive filters, date controls, and drill-downs
  • Scheduled delivery and PDF exports

Automation & AI Workflows

Less manual work. More accurate output.

Repetitive reporting tasks, manual data pulls, slow workflows — we build automation systems that remove friction from your data operations. From scheduled report generation to AI-assisted analysis, we help teams do more with less overhead.

  • Automated reporting and data pipeline scheduling
  • Workflow automation (Make, Zapier, Google Apps Script)
  • AI-assisted data summarization and commentary
  • Lead scoring and CRM enrichment automation
  • Alert systems for performance anomalies
  • Custom AI workflow design for data-heavy processes

Analytics Audits

Find out if your data is actually telling the truth

Before making decisions based on your analytics, you need to know if the data is correct. Our audit service examines your full tracking setup and identifies measurement gaps, misconfigured tags, data loss, and attribution errors — with a clear remediation plan.

  • Full GA4 property audit
  • GTM container review
  • Tag firing accuracy validation
  • Conversion tracking verification
  • Cross-platform data consistency check
  • Written audit report with prioritized recommendations

Flexible Engagements with Clear Scope

Project-Based

One-time implementations, audits, or builds with a defined scope and deliverable. Ideal for a GTM setup, dashboard build, or measurement audit.

Retainer

Ongoing support, reporting, and optimization. We become your embedded analytics partner — maintaining systems, delivering reports, and evolving with your business.

Consulting

Strategic advisory for in-house teams. We help you build the right measurement framework, review your existing setup, and advise on tooling decisions.

Not sure where to start?

Start with an analytics audit. We'll assess your current setup, identify what's broken or missing, and give you a clear picture of where to focus.

Book a Discovery Call