AI Traffic Compass – A Looker Studio Template

Turning data into clarity.

Introducing the AI Performance Compass, a powerful template that provides a clear view of how people are discovering and interacting with your site via AI-powered search engines and chatbots.

It helps you:

• Quickly see what is working, where users are coming from, and how engagement can be improved
• Spot which AI chatbots are driving the most users and valuable actions
• Uncover what content is most frequently surfaced by AI platforms
• Spot drop-offs and high-value actions by connecting a user’s origin to their on-site behaviour

Instead of just reporting clicks and visits, this template is designed to highlight patterns, intent, and opportunities for optimization specific to AI-driven traffic. That way, your team can spend less time debating numbers and more time acting on them.

Sharing it here because I believe better measurement leads to better decisions. If you would like a copy [link] or want to explore how it can be tailored for your team, let’s connect.

👉 Curious: What is the biggest challenge you face in proving the ROI of your content?